Bhutan

Tourism in Bhutan began in 1974, when the Government of Bhutan, in an effort to raise revenue and to promote the country's unique culture and traditions to the outside world, opened its isolated country to foreigners. In 1974, 287 tourists visited Bhutan. Since then the number of tourists visiting Bhutan has increased to 2,850 in 1992, rising dramatically to 7,158 in 1999.

Despite being open to foreigners, the government is acutely aware of the environmental impact tourists can have on Bhutan's unique and virtually unspoiled landscape and culture. Therefore, they have restricted the level of tourist activity from the start, preferring higher quality tourism. Until 1991, the Bhutan Tourism Corporation (BTC), a quasi-autonomous and self-financing body, implemented the government's tourism policy.